CHAPTER I:
1 McD’s: Camp McDonald’s
2 Nike: World Cup ‘23
3 Bibigo: Live Delicious
4 McD’s: McRib
5 McD’s: $1/$2/$3 Menu
6 LANEIGE: Stay You
7 Vita Coco: Impossible to Hate
8 Parachute: Let Outside In
9 Bibigo: New Look Same Yums
CHAPTER II:
10 IKEA
11 Museum of Knick-Knacks
12 Intro(version)
ABOUT JANE
Nike Korea: World Cup ‘23
Are you sad that Mindhunter isn’t renewed for season 3? Or are you a fan of football? Well then this 3 episode detective series is for you. Get your popcorn ready!
Agency: Wieden + Kennedy Tokyo
Role: Art Director
Writers: Sohyun An + Andrew Kim
Creative Directors: Andrew Miller + Erwin Federizo
Director: Han Gyeol Lee
FILM
Ep 1: Ji So-Yun the Magician
Ep 2: Kang Chae-Rim the Sixth Sense
Ep 3: Kim Hye-Ri the Godmother
KEY VISUAL & OOH
BTS
REACTIONS
Out of all the reactions, this tweet was the most memorable. It made all the hard work behind this campaign all the worthwhile 🥲.
Translation:
"Of course, I like the collaboration between Nike Seoul and Lee Je-Hoon, but I also appreciate the premise. In comparison to male football players, female football players don't receive as much attention, but I appreciate that this work doesn't simply group all female football players together. Instead, it focuses on and highlights one athlete per episode, delving deeper into each player's strengths. I also like that the women who are amazed by the athletes range in age.”