McDonald’s: McRib, The Most Important Sandwich of the Year

McRib is one of the most famous and anticipated sandwiches out there. It made a come back after a 8-year-hiatus. Hence, it was the most important sandwich of the year, indeed.

Agency: Wieden + Kennedy NY
Role: Art Director 
Writer: Ben Capshaw
Social Writer: Courtney O’Donnell
Group Creative Director: Brandon Henderson
Director: Joy Kilpatrick


“The Most Important Sandwich of the Year”