McDonald’s: McRib, The Most Important Sandwich of the Year
McRib is one of the most famous and anticipated sandwiches out there. It made a come back after a 8-year-hiatus. Hence, it was the most important sandwich of the year, indeed.
Agency: Wieden + Kennedy NY
Role: Art Director
Writer: Ben Capshaw
Social Writer: Courtney O’Donnell
Group Creative Director: Brandon Henderson
Director: Joy Kilpatrick
FILM
“The Most Important Sandwich of the Year”
“Document”
“Petitions”
“Pause”
TIMES SQUARE
And because it's so important, we made a 7-day countdown for its return in Times Square.
*Pictured: Ben (copywriter) and me!
SOCIAL
We teased where we thrive the most, on social.
We even turned the heart on Twitter into a McRib!
We made other silly ads like this on the left because we knew someone would make a meme like this on the right. And they did.
We also made a Snapchat filter with a McRib descending from the heavens.
We didn’t stop there. Also had Dave Pollot paint the one and only McRib painting for us.
MERCH
