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CHAPTER I:
1
McD’S: Camp McDonald’s
2
McD’S: McRib
3
McD’S: $1/$2/$3 Menu
4
McD’S: Thank You Meal
5
Vita Coco: Impossible to Hate
6
Parachute: Let Outside In
CHAPTER II:
7
IKEA
8
Museum of Knick-Knacks
9
Intro(version)
ABOUT JANE
McDonald’s: McRib, The Most Important Sandwich of the Year
McRib is one of the most famous and anticipated sandwiches out there. It made a come back after a 8-year-hiatus. Hence, it was the most important sandwich of the year, indeed.
Agency: Wieden + Kennedy NY
Role: Art Director
Writer:
Ben Capshaw
Social Writer:
Courtney O’Donnell
Group Creative Director:
Brandon Henderson
Director:
Joy Kilpatrick
TVC/OLV
“The Most Important Sandwich of the Year”
“Document”
“Petitions”
“Pause”
SOCIAL
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