McDonald’s: McRib, The Most Important Sandwich of the Year


McRib is one of the most famous and anticipated sandwiches out there. It made a come back after a 8-year-hiatus. Hence, it was the most important sandwich of the year, indeed.

Agency: Wieden + Kennedy NY
Role: Art Director 
Writer: Ben Capshaw
Social Writer: Courtney O’Donnell
Group Creative Director: Brandon Henderson
Director: Joy Kilpatrick




FILM

“The Most Important Sandwich of the Year”



“Document”



“Petitions”



“Pause”




TIMES SQUARE


And because it's so important, we made a 7-day countdown for its return in Times Square.


*Pictured: Ben (copywriter) and me!


SOCIAL


We teased where we thrive the most, on social. 

We even turned the heart on Twitter into a McRib!



We made other silly ads like this on the left because we knew someone would make a meme like this on the right. And they did. 



We also made a Snapchat filter with a McRib descending from the heavens. 



We didn’t stop there. Also had Dave Pollot paint the one and only McRib painting for us.
 

MERCH