CHAPTER I:
1 McD’s: Camp McDonald’s
2 Nike: World Cup ‘23
3 Bibigo: Live Delicious
4 McD’s: McRib
5 McD’s: $1/$2/$3 Menu
6 LANEIGE: Stay You
7 Vita Coco: Impossible to Hate
8 Parachute: Let Outside In
9 Bibigo: New Look Same Yums
CHAPTER II:
10 IKEA
11 Museum of Knick-Knacks
12 Intro(version)
ABOUT JANE
LANEIGE: Stay You
There are too many "don'ts" when it comes to having youthful skin—no smiling too hard, no sleeping on your side, no drinking caffeine. When does it ever stop? With LANEIGE’s new anti-aging line, Bouncy & Firm, you can smile, laugh, and cry as much as you want—and Stay You.
Agency: Wieden + Kennedy Tokyo
Role: Art Director
Creatives: Sohyun Ahn + Vince Mak
Creative Director: Steve Nakamura
Photographer: Ruo Bing Li
KEY VISUAL
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Finally skincare is not complicated anymore 😮💨
