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CHAPTER I:
1 McD’S: Camp McDonald’s
2 McD’S: McRib
 3 McD’S: $1/$2/$3 Menu
4 McD’S: Thank You Meal
5 Vita Coco: Impossible to Hate
6 Parachute: Let Outside In

CHAPTER II:
7 IKEA
 8 Museum of Knick-Knacks
 9 Intro(version)
ABOUT JANE

McDonald’s: Camp McDonald’s


What if there’s a camp where there is something exciting like food deals, merch drops, new menu hacks, and performances happening everyday? Well, if you have the McD’s app, you can be at that camp.

*This is an on-going campaign. More to share later ︎

Agency: Wieden + Kennedy NY
Role: Art Director 
Writer: Ben Capshaw
Designer: Liam Hamill
Group Creative Directors: Brandon Henderson + Marques Gartrell
Directors: Jack Brown + Emil Nava



TVC/OLV


:30
*Fun exercise: can you find my dog Mr. Wilson and me? 👀️ 


TSQ

We teased Times Square with snippets of the Camp McDonald’s world we created with BLINKINK.


*This footage was taken via my humble iPhone... sorry!!


IN THE BOOTH

We created “In The Booth”, which is essentially a concert held at McDonald’s that you can access on Sundays. 






SOCIAL

Lorem
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