McDonald’s: Camp McDonald’s

What if there’s a camp where there is something exciting like food deals, merch drops, new menu hacks, and performances happening everyday? Well, if you have the McD’s app, you can be at that camp.

*This is an on-going campaign. More to share later ︎

Agency: Wieden + Kennedy NY
Role: Art Director 
Writer: Ben Capshaw
Designer: Liam Hamill
Group Creative Directors: Brandon Henderson + Marques Gartrell
Directors: Jack BrownEmil Nava


*Fun exercise: can you find my dog Mr. Wilson and me? 👀️ 



We teased Times Square with snippets of the Camp McDonald’s world we created with BLINKINK.

*This footage was taken via my humble iPhone... sorry!!

Super 8