jane kang — art director https://janeskang.com jane kang — art director Mon, 20 Oct 2025 21:15:54 +0000 https://janeskang.com en McD's: Camp McD's https://janeskang.com/McD-s-Camp-McD-s Mon, 25 Jul 2022 00:39:08 +0000 jane kang — art director https://janeskang.com/McD-s-Camp-McD-s McDonald’s: Camp McDonald’s What if there’s a camp where there is something exciting like food deals, merch drops, new menu hacks, and performances happening everyday? Well, if you have the McD’s app, you can be at that camp.Agency: Wieden + Kennedy NYRole: Art Director&nbsp; Writer: Ben Capshaw Designer: Liam HamillGroup Creative Directors: Brandon Henderson + Marques Gartrell Directors: Jack Brown +&nbsp;Emil Nava FILM *Fun exercise: can you find my dog Mr. Wilson and me? 👀️&nbsp; <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/32c86d7491b161fcf2d0400175095d4edf870fb5c870e7c59273111dfd083e72/Camp_Mc_GIF1.gif" data-mid="196100952" border="0" src="https://freight.cargo.site/w/1000/i/32c86d7491b161fcf2d0400175095d4edf870fb5c870e7c59273111dfd083e72/Camp_Mc_GIF1.gif" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/5d7fa4fc2c3d3eca58d4b3a8cd089ac68378da98b71cf0c8356f8cfd061ccef4/Camp_McDonalds_GIF7.gif" data-mid="196100966" border="0" src="https://freight.cargo.site/w/1000/i/5d7fa4fc2c3d3eca58d4b3a8cd089ac68378da98b71cf0c8356f8cfd061ccef4/Camp_McDonalds_GIF7.gif" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/91c56815c7aabe09b3bcf9641411a4be2964605d7f23865596d97db54cec5f9c/Camp_Mc_GIF3.gif" data-mid="196100967" border="0" src="https://freight.cargo.site/w/1000/i/91c56815c7aabe09b3bcf9641411a4be2964605d7f23865596d97db54cec5f9c/Camp_Mc_GIF3.gif" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6fed8b2ff420dad5478c35368e3a2ccd83e368c7c7afeffc8589929a6152009a/Camp_Mc_GIF6.gif" data-mid="196100954" border="0" src="https://freight.cargo.site/w/1000/i/6fed8b2ff420dad5478c35368e3a2ccd83e368c7c7afeffc8589929a6152009a/Camp_Mc_GIF6.gif" /> TIMES SQUARE We teased Times Square with snippets of the Camp McDonald’s world we created with BLINKINK. *This footage was taken via my humble iPhone... sorry for the potato quality!!“IN THE BOOTH” We created “In The Booth”, which is a concert series held at McDonald’s that you can only access via the app on Sundays.&nbsp; &nbsp; <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/e349e96759c9a4f576632f8e73f11172f0850fd714a3c8f5e791714778943fda/itb_kidcudi.gif" data-mid="152433212" border="0" src="https://freight.cargo.site/w/600/i/e349e96759c9a4f576632f8e73f11172f0850fd714a3c8f5e791714778943fda/itb_kidcudi.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9f31b574504ea3c564cb16bc02202c314138acc520eaaae8315a1d14c5481c23/itb_omar2.gif" data-mid="152433472" border="0" src="https://freight.cargo.site/w/600/i/9f31b574504ea3c564cb16bc02202c314138acc520eaaae8315a1d14c5481c23/itb_omar2.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/52a55817e4ce2a5730b6e620ef6c6d9207738c5a78357f04f9b0196eab417647/itb_bibi.gif" data-mid="152433216" border="0" src="https://freight.cargo.site/w/600/i/52a55817e4ce2a5730b6e620ef6c6d9207738c5a78357f04f9b0196eab417647/itb_bibi.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/bd3471278291aa72d655355b8b6e8b1b0cd782eb6635750b99289a402be479d1/itb_blackbear.gif" data-mid="152433218" border="0" src="https://freight.cargo.site/w/600/i/bd3471278291aa72d655355b8b6e8b1b0cd782eb6635750b99289a402be479d1/itb_blackbear.gif" /> <img width="350" height="280" width_o="350" height_o="280" data-src="https://freight.cargo.site/t/original/i/e6ca9649c305fd8c1fa3f69a16ff047c42c4dece190507cf06829aea466337eb/super8_kidcudi.gif" data-mid="194176937" border="0" src="https://freight.cargo.site/w/350/i/e6ca9649c305fd8c1fa3f69a16ff047c42c4dece190507cf06829aea466337eb/super8_kidcudi.gif" /> <img width="300" height="240" width_o="300" height_o="240" data-src="https://freight.cargo.site/t/original/i/a59254dbc7ff1b1d5a223303810bd40e81483efa343ae695cab46b5f15763db6/super8_omar.gif" data-mid="194176939" border="0" src="https://freight.cargo.site/w/300/i/a59254dbc7ff1b1d5a223303810bd40e81483efa343ae695cab46b5f15763db6/super8_omar.gif" /> <img width="350" height="280" width_o="350" height_o="280" data-src="https://freight.cargo.site/t/original/i/8084c7df73a2ee146407dbc7201213ac224a09d92da4b78a335f3099bde2fa59/super8_bibi_small.gif" data-mid="194176940" border="0" src="https://freight.cargo.site/w/350/i/8084c7df73a2ee146407dbc7201213ac224a09d92da4b78a335f3099bde2fa59/super8_bibi_small.gif" /> <img width="350" height="280" width_o="350" height_o="280" data-src="https://freight.cargo.site/t/original/i/b6515c40b7de01d6b09c4a53586e88cff390dd444590e768da3b46e364a9c709/super8_blackbear.gif" data-mid="194176941" border="0" src="https://freight.cargo.site/w/350/i/b6515c40b7de01d6b09c4a53586e88cff390dd444590e768da3b46e364a9c709/super8_blackbear.gif" /> <img width="3686" height="2769" width_o="3686" height_o="2769" data-src="https://freight.cargo.site/t/original/i/2491bd180c402e6040beee39410a60f194bfb202d9c4598b9d157454c79dd644/Artboard-3-copy-3.png" data-mid="194172541" border="0" src="https://freight.cargo.site/w/1000/i/2491bd180c402e6040beee39410a60f194bfb202d9c4598b9d157454c79dd644/Artboard-3-copy-3.png" /> MERCHWe dropped exclusive merch collabs with brands such as Free &amp; Easy and M@RKET on Thursdays.&nbsp; Free &amp; Easy <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b055765a96d1b8d2b6e834800322c21fe4bc69be9410558d8e14a95031561d41/MCDNTNTX0144_McD_Camp_Shirts_01.gif" data-mid="194176814" border="0" src="https://freight.cargo.site/w/1000/i/b055765a96d1b8d2b6e834800322c21fe4bc69be9410558d8e14a95031561d41/MCDNTNTX0144_McD_Camp_Shirts_01.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3cbaf8233a77e66767d9f527fbaf2c2e937454accc16ed15246da16c43c143ea/MCDNTNTX0144_McD_Camp_Stickers_Gif_01.gif" data-mid="194176797" border="0" src="https://freight.cargo.site/w/1000/i/3cbaf8233a77e66767d9f527fbaf2c2e937454accc16ed15246da16c43c143ea/MCDNTNTX0144_McD_Camp_Stickers_Gif_01.gif" /> <img width="1081" height="1920" width_o="1081" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8c1b44aa805945d64c99a59a854ef3f2bef98d1639d2d5b3b391ea926693b19a/MCDNTNTX0144_McD_Camp_ToteBag_Gif1_01.gif" data-mid="194176801" border="0" src="https://freight.cargo.site/w/1000/i/8c1b44aa805945d64c99a59a854ef3f2bef98d1639d2d5b3b391ea926693b19a/MCDNTNTX0144_McD_Camp_ToteBag_Gif1_01.gif" /> M@RKET <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b3e2380dab2da1c9670df953bbcd8e37395b4476255f54495986a85fffcb097f/MCDNTNTX0144_McD_Camp_Climbing_Gif_01_ALT.gif" data-mid="194177105" border="0" src="https://freight.cargo.site/w/1000/i/b3e2380dab2da1c9670df953bbcd8e37395b4476255f54495986a85fffcb097f/MCDNTNTX0144_McD_Camp_Climbing_Gif_01_ALT.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c12565ee3ba550ffd4ce083fcbf5b7ffa396d7788f917a2a9cabc9f2832e9d31/MCDNTNTX0144_McD_Camp_Campsite_Gif_01_ALT.gif" data-mid="194177109" border="0" src="https://freight.cargo.site/w/1000/i/c12565ee3ba550ffd4ce083fcbf5b7ffa396d7788f917a2a9cabc9f2832e9d31/MCDNTNTX0144_McD_Camp_Campsite_Gif_01_ALT.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/af00f1ad5d7b4183d23f813704806594547f73db075d1a69ac2feda66d06ea80/MCDNTNTX0144_McD_Camp_Basketball_Gif_01_ALT.gif" data-mid="194177107" border="0" src="https://freight.cargo.site/w/1000/i/af00f1ad5d7b4183d23f813704806594547f73db075d1a69ac2feda66d06ea80/MCDNTNTX0144_McD_Camp_Basketball_Gif_01_ALT.gif" /> Kid Cudi<img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/515639efed538144a2df2dc07bfe0065f2976955d2e714008de5e40065930439/merch_kidcudi_4096X2304_6px_Dark.png" data-mid="194287502" border="0" src="https://freight.cargo.site/w/1000/i/515639efed538144a2df2dc07bfe0065f2976955d2e714008de5e40065930439/merch_kidcudi_4096X2304_6px_Dark.png" /> innisfree <img width="4097" height="2305" width_o="4097" height_o="2305" data-src="https://freight.cargo.site/t/original/i/58e303f3634337733a9bc9fc2d11c77a000340feb35d1beafa79cc510c75236c/merch-stuff_innisfree.png" data-mid="194287175" border="0" src="https://freight.cargo.site/w/1000/i/58e303f3634337733a9bc9fc2d11c77a000340feb35d1beafa79cc510c75236c/merch-stuff_innisfree.png" />Grimace Float ... and last but not least, the one that broke the internet.&nbsp; <img width="450" height="800" width_o="450" height_o="800" data-src="https://freight.cargo.site/t/original/i/83289eaf2ab6e53d59b200a7ab5e0cfdfd4ec82dcaa758d59cdbb58c2d0d4418/9c9c46_bb051f1ce8e5417ab9d33212fab17f85mv2_Resized.gif" data-mid="194287882" border="0" src="https://freight.cargo.site/w/450/i/83289eaf2ab6e53d59b200a7ab5e0cfdfd4ec82dcaa758d59cdbb58c2d0d4418/9c9c46_bb051f1ce8e5417ab9d33212fab17f85mv2_Resized.gif" /> <img width="614" height="1092" width_o="614" height_o="1092" data-src="https://freight.cargo.site/t/original/i/4a28afed40ebb47fab90511bd484cf6aafd4d500624abc9d1bcd3de4c8831f8e/grimacefloat_person.png" data-mid="194287911" border="0" src="https://freight.cargo.site/w/614/i/4a28afed40ebb47fab90511bd484cf6aafd4d500624abc9d1bcd3de4c8831f8e/grimacefloat_person.png" /> <img width="614" height="1092" width_o="614" height_o="1092" data-src="https://freight.cargo.site/t/original/i/35a09949d0817d1fef94e04c6d93eeafae1685500425f7c2050ec9f9dd160abb/MCDNTNTX0144_McD_Camp_GrimaceInP.png" data-mid="194287889" border="0" src="https://freight.cargo.site/w/614/i/35a09949d0817d1fef94e04c6d93eeafae1685500425f7c2050ec9f9dd160abb/MCDNTNTX0144_McD_Camp_GrimaceInP.png" /> REACTIONS The reactions were fun to watch. Some people were upset about the Grimace Float selling out. Some people loved the merch so much that they made their own versions. Here’s some of my favorites-&nbsp; <img width="4097" height="2305" width_o="4097" height_o="2305" data-src="https://freight.cargo.site/t/original/i/ec416a40119a64358e502d9e40dfe51d4e8a0a936d5e1a8b56ebc5be8ed2ff4b/camp-mcds_reactions.png" data-mid="194292953" border="0" src="https://freight.cargo.site/w/1000/i/ec416a40119a64358e502d9e40dfe51d4e8a0a936d5e1a8b56ebc5be8ed2ff4b/camp-mcds_reactions.png" /> SOCIAL We made about 150+ assets for this campaign, and of many were social. In order to recreate this legendary photo of Omar Apollo below... <img width="750" height="742" width_o="750" height_o="742" data-src="https://freight.cargo.site/t/original/i/4950f7dd0ea799af948ecdf83e3a4ffca551fbe636a27fbfab0116baa85bfe84/omar-before.jpeg" data-mid="194293362" border="0" src="https://freight.cargo.site/w/750/i/4950f7dd0ea799af948ecdf83e3a4ffca551fbe636a27fbfab0116baa85bfe84/omar-before.jpeg" /> ... I got to hold his hand :) Please don’t ask me if I’ve washed my hand since 👀&nbsp; <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8aea942b26250823fbcd3417bc5de17c9e2fa9e9c0aac8dbf03054d67dd2833d/ezgif.com-video-to-gif-1-min.gif" data-mid="194293756" border="0" src="https://freight.cargo.site/w/600/i/8aea942b26250823fbcd3417bc5de17c9e2fa9e9c0aac8dbf03054d67dd2833d/ezgif.com-video-to-gif-1-min.gif" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/1b906b43c155f7095affab56e19e37e6550aff1b08e769ce495362c41ba6b6cc/omar-bts.png" data-mid="194293873" border="0" src="https://freight.cargo.site/w/600/i/1b906b43c155f7095affab56e19e37e6550aff1b08e769ce495362c41ba6b6cc/omar-bts.png" /> We didn’t end up using this for social (see the actual tweet below) but I ain’t mad about it.&nbsp; PRESS<img width="1920" height="520" width_o="1920" height_o="520" data-src="https://freight.cargo.site/t/original/i/4fd6210ecaebdcbac3b16bd3e16a219697f9ae15afaed4d9aceda20099242eae/camp_mentioned-press.png" data-mid="196211433" border="0" src="https://freight.cargo.site/w/1000/i/4fd6210ecaebdcbac3b16bd3e16a219697f9ae15afaed4d9aceda20099242eae/camp_mentioned-press.png" /> And in the end, we got 1.999999 million people to download the app and join us at Camp McDonald’s ︎ Nike: World Cup '23 https://janeskang.com/Nike-World-Cup-23 Wed, 23 Aug 2023 05:27:51 +0000 jane kang — art director https://janeskang.com/Nike-World-Cup-23 Nike Korea: World Cup ‘23Are you sad that Mindhunter isn’t renewed for season 3? Or are you a fan of football? Well then this 3 episode detective series is for you. Get your popcorn ready! Agency: Wieden + Kennedy TokyoRole: Art Director Writers: Sohyun An + Andrew Kim Creative Directors: Andrew Miller +&nbsp;Erwin Federizo Director: Han Gyeol Lee FILM Ep 1: Ji So-Yun the Magician Ep 2: Kang Chae-Rim the Sixth Sense Ep 3: Kim Hye-Ri the Godmother <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/634aff97edb36a78cc71674ddf58efa8374864ff48586b7a46266aa8aeccc5fd/nike-kr-wc23_titlecards_JI-SO-YUN.png" data-mid="196098132" border="0" src="https://freight.cargo.site/w/1000/i/634aff97edb36a78cc71674ddf58efa8374864ff48586b7a46266aa8aeccc5fd/nike-kr-wc23_titlecards_JI-SO-YUN.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d00b61e5d014393999884221979cd4a19fbaa9fcd8c74bacf8c9f52fec668882/nike-kr-wc23_titlecards_KANG-CHAE-RIM.png" data-mid="196098193" border="0" src="https://freight.cargo.site/w/1000/i/d00b61e5d014393999884221979cd4a19fbaa9fcd8c74bacf8c9f52fec668882/nike-kr-wc23_titlecards_KANG-CHAE-RIM.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eb169693cb2675e3bba157823a4236cf0334260050a010dd0abb07f410b25946/nike-kr-wc23_titlecards_KIM-HYE-RI.png" data-mid="196098194" border="0" src="https://freight.cargo.site/w/1000/i/eb169693cb2675e3bba157823a4236cf0334260050a010dd0abb07f410b25946/nike-kr-wc23_titlecards_KIM-HYE-RI.png" /> <img width="2282" height="1220" width_o="2282" height_o="1220" data-src="https://freight.cargo.site/t/original/i/9fc9f83f10b4b5e12eceaa147b1861845e26d39f0dc7c294bcaf8f9c08b76e6f/nike-kr-wc23-pr_jsy.png" data-mid="196098637" border="0" src="https://freight.cargo.site/w/1000/i/9fc9f83f10b4b5e12eceaa147b1861845e26d39f0dc7c294bcaf8f9c08b76e6f/nike-kr-wc23-pr_jsy.png" /> <img width="2282" height="1220" width_o="2282" height_o="1220" data-src="https://freight.cargo.site/t/original/i/725f9c234d0ea1804a8fc77c1adac800c13ef3e355278e3d52b890d0f71e9fb3/nike-kr-wc23-pr_kcr.png" data-mid="196098638" border="0" src="https://freight.cargo.site/w/1000/i/725f9c234d0ea1804a8fc77c1adac800c13ef3e355278e3d52b890d0f71e9fb3/nike-kr-wc23-pr_kcr.png" /> <img width="2282" height="1220" width_o="2282" height_o="1220" data-src="https://freight.cargo.site/t/original/i/cba05bbc16e0276488c16c2b5ca795a83afd7dd20be703fd4381de7415d1a8ab/nike-kr-wc23-pr_khr.png" data-mid="196098639" border="0" src="https://freight.cargo.site/w/1000/i/cba05bbc16e0276488c16c2b5ca795a83afd7dd20be703fd4381de7415d1a8ab/nike-kr-wc23-pr_khr.png" /> KEY VISUAL &amp; OOH<img width="3300" height="1920" width_o="3300" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ee5ff498fc8ffd092004d07ed9b886a6b13033bb85f29d34437888954ff2e350/SINGLE_FED_TEMPLATE_MASTER_0428.png" data-mid="196099102" border="0" src="https://freight.cargo.site/w/1000/i/ee5ff498fc8ffd092004d07ed9b886a6b13033bb85f29d34437888954ff2e350/SINGLE_FED_TEMPLATE_MASTER_0428.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/2f892a27dd2d3fda59bba46170a06f84035c25ba0aa4ad270d34a528279a4bff/_01.png" data-mid="196098446" border="0" src="https://freight.cargo.site/w/1000/i/2f892a27dd2d3fda59bba46170a06f84035c25ba0aa4ad270d34a528279a4bff/_01.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/fa4c381a5e3e5ce4ee8ea8721ec29c469602d0dc9b6b9b3e6ddabcdf4107090b/_08.png" data-mid="196098301" border="0" src="https://freight.cargo.site/w/1000/i/fa4c381a5e3e5ce4ee8ea8721ec29c469602d0dc9b6b9b3e6ddabcdf4107090b/_08.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/16c7bb33b1cf2c506f9c0ed3872916396d336e1b7cc7b38b1a49c83205961cc6/NIKE__SYNC_07.png" data-mid="196098297" border="0" src="https://freight.cargo.site/w/1000/i/16c7bb33b1cf2c506f9c0ed3872916396d336e1b7cc7b38b1a49c83205961cc6/NIKE__SYNC_07.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/07d1d879371b3c6d89d5c7f079ccab9ec99122c7fd0b54f9e2ef12d0e9c2d9ee/NIKE__SYNC_12.png" data-mid="196098479" border="0" src="https://freight.cargo.site/w/1000/i/07d1d879371b3c6d89d5c7f079ccab9ec99122c7fd0b54f9e2ef12d0e9c2d9ee/NIKE__SYNC_12.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/eb1a08a22681f1a68c5419fd3b8bb0ce49b64a4fd661797a39b22d540a714a56/_05.png" data-mid="196098306" border="0" src="https://freight.cargo.site/w/1000/i/eb1a08a22681f1a68c5419fd3b8bb0ce49b64a4fd661797a39b22d540a714a56/_05.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/3b60f7ac46ec66d9f7e68a8730a4869086ce4863ebafa42ff7711f44962583e6/_01.png" data-mid="196098304" border="0" src="https://freight.cargo.site/w/1000/i/3b60f7ac46ec66d9f7e68a8730a4869086ce4863ebafa42ff7711f44962583e6/_01.png" /> BTS <img width="708" height="1000" width_o="708" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9041e308f4d9943e9c03f59661fa51cd4cf45cc5477ad42cfb73bc1f262b16fd/lenticular_kang.gif" data-mid="196098099" border="0" src="https://freight.cargo.site/w/708/i/9041e308f4d9943e9c03f59661fa51cd4cf45cc5477ad42cfb73bc1f262b16fd/lenticular_kang.gif" /> <img width="708" height="1000" width_o="708" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2b2265944b1562dcbb7a1beda766e0d4a7a1e3047863d6d8d41623d59a23df4f/lenticular_choo.gif" data-mid="196098118" border="0" src="https://freight.cargo.site/w/708/i/2b2265944b1562dcbb7a1beda766e0d4a7a1e3047863d6d8d41623d59a23df4f/lenticular_choo.gif" /> <img width="708" height="1000" width_o="708" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3e42440e452d09ff68d6c14cd5dbca2f4581b43db72a499c531de63b7131e615/lenticular_ji.gif" data-mid="196098096" border="0" src="https://freight.cargo.site/w/708/i/3e42440e452d09ff68d6c14cd5dbca2f4581b43db72a499c531de63b7131e615/lenticular_ji.gif" /> REACTIONS Out of all the reactions, this tweet was the most memorable. It made all the hard work behind this campaign all the worthwhile 🥲. &nbsp; Translation:"Of course, I like the collaboration between Nike Seoul and Lee Je-Hoon, but I also appreciate the premise. In comparison to male football players, female football players don't receive as much attention, but I appreciate that this work doesn't simply group all female football players together. Instead, it focuses on and highlights one athlete per episode, delving deeper into each player's strengths. I also like that the women who are amazed by the athletes range in age.” Bibigo: Live Delicious https://janeskang.com/Bibigo-Live-Delicious Wed, 23 Aug 2023 05:34:42 +0000 jane kang — art director https://janeskang.com/Bibigo-Live-Delicious Bibigo: Live DeliciousHave you ever bit into these cruchy little mandus? If not, then you haven’t lived delicious. What are you doing with your life?!Agency: Wieden + Kennedy TokyoRole: Art Director&nbsp; Writer: Max CameronDesigners: Akane Yasuda + Jackie Hudson Creative Directors: Dan Norris + Ray Shaughnessy Director:&nbsp;Lucrecia Taormina FILM &nbsp; <img width="1362" height="758" width_o="1362" height_o="758" data-src="https://freight.cargo.site/t/original/i/d548b39b9ab8d69c78a44965a121fa1ee3bf19e7772cef6bbdd74243453c51c7/bibigo_1_workwoman.gif" data-mid="196100180" border="0" src="https://freight.cargo.site/w/1000/i/d548b39b9ab8d69c78a44965a121fa1ee3bf19e7772cef6bbdd74243453c51c7/bibigo_1_workwoman.gif" /> <img width="600" height="334" width_o="600" height_o="334" data-src="https://freight.cargo.site/t/original/i/bbe98b14ff15ddd48e43f4b8fe0b4eb37492c8dcbbaa8b30d63c1714269079ef/bibigo_2_loadedmandu-small.gif" data-mid="196100496" border="0" src="https://freight.cargo.site/w/600/i/bbe98b14ff15ddd48e43f4b8fe0b4eb37492c8dcbbaa8b30d63c1714269079ef/bibigo_2_loadedmandu-small.gif" /> <img width="600" height="334" width_o="600" height_o="334" data-src="https://freight.cargo.site/t/original/i/dcd871e80ae705f7bcf20e03aee06fa3edb29ba443364b4ddcb04ee783abbdbb/bibigo_3_oldboy-photo-small.gif" data-mid="196100324" border="0" src="https://freight.cargo.site/w/600/i/dcd871e80ae705f7bcf20e03aee06fa3edb29ba443364b4ddcb04ee783abbdbb/bibigo_3_oldboy-photo-small.gif" /> <img width="1362" height="758" width_o="1362" height_o="758" data-src="https://freight.cargo.site/t/original/i/fcf18020dd4f20d0762021f590e6890d47502b41b4e093370d74032c3065fc90/bibigo_4_bite.gif" data-mid="196100397" border="0" src="https://freight.cargo.site/w/1000/i/fcf18020dd4f20d0762021f590e6890d47502b41b4e093370d74032c3065fc90/bibigo_4_bite.gif" /> <img width="600" height="334" width_o="600" height_o="334" data-src="https://freight.cargo.site/t/original/i/c28e2f3d8e3095302ef417c8e46ed6bb15c58c6c8d6863a5f523fcbd5fa11674/bibigo_5_friendsdance-small.gif" data-mid="196100427" border="0" src="https://freight.cargo.site/w/600/i/c28e2f3d8e3095302ef417c8e46ed6bb15c58c6c8d6863a5f523fcbd5fa11674/bibigo_5_friendsdance-small.gif" /> <img width="600" height="334" width_o="600" height_o="334" data-src="https://freight.cargo.site/t/original/i/129b3133d2a3e23e9c140084dffd9aac7b8cf8805830cde3db9fc5ee880d2cd6/bibigo_6_familydance-small.gif" data-mid="196100428" border="0" src="https://freight.cargo.site/w/600/i/129b3133d2a3e23e9c140084dffd9aac7b8cf8805830cde3db9fc5ee880d2cd6/bibigo_6_familydance-small.gif" /> KEY VISUAL<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e6ba37fa23e7bb17f0adc76f0995d3a05b0880288bfa1371c1e83ce1fee6d90/Main_KV1_ENG_16x9_RGB-1.jpg" data-mid="188764526" border="0" src="https://freight.cargo.site/w/1000/i/6e6ba37fa23e7bb17f0adc76f0995d3a05b0880288bfa1371c1e83ce1fee6d90/Main_KV1_ENG_16x9_RGB-1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f84e4485d97023fd51a0fc0311234dc4890515a7fc08285c4891920db630ff24/Main_KV2_ENG_16x9_RGB-1.jpg" data-mid="188764527" border="0" src="https://freight.cargo.site/w/1000/i/f84e4485d97023fd51a0fc0311234dc4890515a7fc08285c4891920db630ff24/Main_KV2_ENG_16x9_RGB-1.jpg" /> BRAND IDENTITY <img width="2160" height="504" width_o="2160" height_o="504" data-src="https://freight.cargo.site/t/original/i/9f674be6717a84921bfa63861745e6a6f61af59134f6b6b134301bcd9a324a1d/01-Brand-Personality-4_F.gif" data-mid="188672421" border="0" src="https://freight.cargo.site/w/1000/i/9f674be6717a84921bfa63861745e6a6f61af59134f6b6b134301bcd9a324a1d/01-Brand-Personality-4_F.gif" /><img width="2160" height="504" width_o="2160" height_o="504" data-src="https://freight.cargo.site/t/original/i/aea0901eac04cccfbcc5d62cce8b22a3d076a50b587c1f531aa5ebbe17d0cf2a/06-Colours-2.gif" data-mid="188672614" border="0" src="https://freight.cargo.site/w/1000/i/aea0901eac04cccfbcc5d62cce8b22a3d076a50b587c1f531aa5ebbe17d0cf2a/06-Colours-2.gif" /> <img width="1276" height="298" width_o="1276" height_o="298" data-src="https://freight.cargo.site/t/original/i/ea01c8dcb517b979a5b49080f51c8cb6f099428b1eddcf64e48937cbf43e6ecb/07-Bapsang-5.gif" data-mid="188673009" border="0" src="https://freight.cargo.site/w/1000/i/ea01c8dcb517b979a5b49080f51c8cb6f099428b1eddcf64e48937cbf43e6ecb/07-Bapsang-5.gif" /><img width="1276" height="298" width_o="1276" height_o="298" data-src="https://freight.cargo.site/t/original/i/eb3df6cd47c63bb6ea04a7535002b9550847ec53a5c71c877a40deb661139e43/07-Bapsang-6.gif" data-mid="188673016" border="0" src="https://freight.cargo.site/w/1000/i/eb3df6cd47c63bb6ea04a7535002b9550847ec53a5c71c877a40deb661139e43/07-Bapsang-6.gif" /> <img width="1080" height="252" width_o="1080" height_o="252" data-src="https://freight.cargo.site/t/original/i/c1d14c52bbc23d08b4a63c525d278b090e8470fa24c3e2fdd1b54b5706625e23/08-Photography_lo.gif" data-mid="188755527" border="0" src="https://freight.cargo.site/w/1000/i/c1d14c52bbc23d08b4a63c525d278b090e8470fa24c3e2fdd1b54b5706625e23/08-Photography_lo.gif" /><img width="2160" height="504" width_o="2160" height_o="504" data-src="https://freight.cargo.site/t/original/i/c7a0b271a63d355680b89620bfa764fb84d192338f44e7f1815107104dc8ea97/09-Executions-3.gif" data-mid="188672292" border="0" src="https://freight.cargo.site/w/1000/i/c7a0b271a63d355680b89620bfa764fb84d192338f44e7f1815107104dc8ea97/09-Executions-3.gif" /> Do you have the bibi-moves down yet? McD's: McRib https://janeskang.com/McD-s-McRib Sun, 24 Jul 2022 19:58:50 +0000 jane kang — art director https://janeskang.com/McD-s-McRib McDonald’s: McRib, The Most Important Sandwich of the Year McRib is one of the most famous and anticipated sandwiches out there. It made a come back after a 8-year-hiatus. Hence, it was the most important sandwich of the year, indeed.Agency: Wieden + Kennedy NYRole: Art Director&nbsp; Writer: Ben CapshawSocial Writer: Courtney O’Donnell Group Creative Director: Brandon Henderson Director: Joy Kilpatrick FILM “The Most Important Sandwich of the Year” “Document” “Petitions” “Pause” TIMES SQUAREAnd because it's so important, we made a 7-day countdown for its return in Times Square. <img width="2332" height="1732" width_o="2332" height_o="1732" data-src="https://freight.cargo.site/t/original/i/56e068bfb9cdd95531881ec24ab32c1eef553cd007486f057d686ef58362a7ef/mcrib_tsq_bennme.png" data-mid="196100777" border="0" src="https://freight.cargo.site/w/1000/i/56e068bfb9cdd95531881ec24ab32c1eef553cd007486f057d686ef58362a7ef/mcrib_tsq_bennme.png" />*Pictured: Ben (copywriter) and me! SOCIALWe teased where we thrive the most, on social.&nbsp; We even turned the heart on Twitter into a McRib! <img width="440" height="508" width_o="440" height_o="508" data-src="https://freight.cargo.site/t/original/i/1145376770616895de285acd84022a0e8a3ef71901fa26ac0889fc536cd8ba0d/mcrib_twitter_heart.gif" data-mid="196207183" border="0" src="https://freight.cargo.site/w/440/i/1145376770616895de285acd84022a0e8a3ef71901fa26ac0889fc536cd8ba0d/mcrib_twitter_heart.gif" /> We made other silly ads like this on the left because we knew someone would make a meme like this on the right. And they did.&nbsp; <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3ed9643e3f05150444589cd49de66671d6f08c8f9c9f6631f6e05945aa89329b/mcrib_holyhands_sm.gif" data-mid="196207668" border="0" src="https://freight.cargo.site/w/500/i/3ed9643e3f05150444589cd49de66671d6f08c8f9c9f6631f6e05945aa89329b/mcrib_holyhands_sm.gif" /> <img width="910" height="910" width_o="910" height_o="910" data-src="https://freight.cargo.site/t/original/i/416599365a3ab8a781714ae4a253bb1480200065095baa93c0a86bf399ddec20/mcrib_twitter_holyhands_meme.png" data-mid="196207605" border="0" src="https://freight.cargo.site/w/910/i/416599365a3ab8a781714ae4a253bb1480200065095baa93c0a86bf399ddec20/mcrib_twitter_holyhands_meme.png" /> We also made a Snapchat filter with a McRib descending from the heavens.&nbsp; <img width="1188" height="2208" width_o="1188" height_o="2208" data-src="https://freight.cargo.site/t/original/i/f69087c2ec7499caa4c9d27839479c31750c2e4faa5b8beb4c4d8259f6d59e72/IMG_2023.jpeg" data-mid="196206915" border="0" src="https://freight.cargo.site/w/1000/i/f69087c2ec7499caa4c9d27839479c31750c2e4faa5b8beb4c4d8259f6d59e72/IMG_2023.jpeg" /> <img width="1188" height="2208" width_o="1188" height_o="2208" data-src="https://freight.cargo.site/t/original/i/db2c547f283c67f844f8be51ec61795583bfba793330c5dad0bb919912c99099/mcrib_snapfilter_1.png" data-mid="196206878" border="0" src="https://freight.cargo.site/w/1000/i/db2c547f283c67f844f8be51ec61795583bfba793330c5dad0bb919912c99099/mcrib_snapfilter_1.png" /> <img width="1188" height="2208" width_o="1188" height_o="2208" data-src="https://freight.cargo.site/t/original/i/6e5c619136c6c6276967fba4342df6f53c9560e80165d85de55809f04e8f07f2/IMG_1928.jpeg" data-mid="196206958" border="0" src="https://freight.cargo.site/w/1000/i/6e5c619136c6c6276967fba4342df6f53c9560e80165d85de55809f04e8f07f2/IMG_1928.jpeg" /> We didn’t stop there. Also had Dave Pollot paint the one and only McRib painting for us. &nbsp; <img width="700" height="803" width_o="700" height_o="803" data-src="https://freight.cargo.site/t/original/i/7ba9edfc7c242215493864c35101e3d35d58e6b186fcb95edf90fa5d2de197ac/PaperTigerOrigWebsite1.png" data-mid="196207989" border="0" src="https://freight.cargo.site/w/700/i/7ba9edfc7c242215493864c35101e3d35d58e6b186fcb95edf90fa5d2de197ac/PaperTigerOrigWebsite1.png" /> <img width="2728" height="3688" width_o="2728" height_o="3688" data-src="https://freight.cargo.site/t/original/i/635ead1bdd06b0d44c4dab20b987827727f4a911dea6da79b89ce6e7ada4a38b/IMG_5432.jpg" data-mid="196208061" border="0" src="https://freight.cargo.site/w/1000/i/635ead1bdd06b0d44c4dab20b987827727f4a911dea6da79b89ce6e7ada4a38b/IMG_5432.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a40e6ef9ab85f03d617f753e59e465d65670c4ab7e6ccebfe1ff610ff918bf40/IMG_5451.JPG" data-mid="196208062" border="0" src="https://freight.cargo.site/w/1000/i/a40e6ef9ab85f03d617f753e59e465d65670c4ab7e6ccebfe1ff610ff918bf40/IMG_5451.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2fa4aa84c380e206e181a0c2f849bdc14a0e336c910731d2208ebe60d6250f29/IMG_5478.jpg" data-mid="196208074" border="0" src="https://freight.cargo.site/w/1000/i/2fa4aa84c380e206e181a0c2f849bdc14a0e336c910731d2208ebe60d6250f29/IMG_5478.jpg" /> MERCH<img width="1920" height="718" width_o="1920" height_o="718" data-src="https://freight.cargo.site/t/original/i/8cd0f0d077fe36758f29020694494d30ba89f90979ebd7599f480c6156a4bb2e/MCR_GAU_Carousel.png" data-mid="196210180" border="0" src="https://freight.cargo.site/w/1000/i/8cd0f0d077fe36758f29020694494d30ba89f90979ebd7599f480c6156a4bb2e/MCR_GAU_Carousel.png" /> <img width="742" height="918" width_o="742" height_o="918" data-src="https://freight.cargo.site/t/original/i/3effa2242c5d63d8449e7038d9f56fd687d767ac7694060f35ccc3b10c0f8035/mcrib_merch_shirt_1.gif" data-mid="196205515" border="0" src="https://freight.cargo.site/w/742/i/3effa2242c5d63d8449e7038d9f56fd687d767ac7694060f35ccc3b10c0f8035/mcrib_merch_shirt_1.gif" /> <img width="742" height="918" width_o="742" height_o="918" data-src="https://freight.cargo.site/t/original/i/def4520eb9ea05bdc9d9e61d69a8fcd168548667404950fb80a44082626f2c6a/mcrib_merch_pin_1.gif" data-mid="196205497" border="0" src="https://freight.cargo.site/w/742/i/def4520eb9ea05bdc9d9e61d69a8fcd168548667404950fb80a44082626f2c6a/mcrib_merch_pin_1.gif" /> Stanley: Hold the Moment https://janeskang.com/Stanley-Hold-the-Moment Mon, 20 Oct 2025 21:11:49 +0000 jane kang — art director https://janeskang.com/Stanley-Hold-the-Moment Stanley: Hold the MomentStanley is the handheld ritual that brings meaning to the minutiae — and we captured those intimate moments, big and small.Client: StanleyRole: Art Director&nbsp; Writer: Aaron Keene Creative Director: Guy Cappiccie Photographer: Yudi Ela FILM <img width="496" height="876" width_o="496" height_o="876" data-src="https://freight.cargo.site/t/original/i/a0f7c6f2a8aaa3f883f020c2ff93e334df8a514cecc702a585f781b6b702fb2c/stanley_htm_cooler.gif" data-mid="239764503" border="0" src="https://freight.cargo.site/w/496/i/a0f7c6f2a8aaa3f883f020c2ff93e334df8a514cecc702a585f781b6b702fb2c/stanley_htm_cooler.gif" /> <img width="496" height="876" width_o="496" height_o="876" data-src="https://freight.cargo.site/t/original/i/a1cb35fc28ad885e823e1df07551faaa7a019fcb7b66d64b55651b2e91acd35e/stanley_htm_grocery.gif" data-mid="239764504" border="0" src="https://freight.cargo.site/w/496/i/a1cb35fc28ad885e823e1df07551faaa7a019fcb7b66d64b55651b2e91acd35e/stanley_htm_grocery.gif" /> <img width="496" height="876" width_o="496" height_o="876" data-src="https://freight.cargo.site/t/original/i/1136a7f66847a8c4de0d5bf4509c7c9ebc0e51fd0d2f0a614fdda9d9cba73543/stanley_htm_cafe.gif" data-mid="239764557" border="0" src="https://freight.cargo.site/w/496/i/1136a7f66847a8c4de0d5bf4509c7c9ebc0e51fd0d2f0a614fdda9d9cba73543/stanley_htm_cafe.gif" /> <img width="496" height="888" width_o="496" height_o="888" data-src="https://freight.cargo.site/t/original/i/2e812475f41eb7a5baa21c73744afe7eac45514af144f8203af220cd04ded16b/stanley_htm_stoop.gif" data-mid="239764558" border="0" src="https://freight.cargo.site/w/496/i/2e812475f41eb7a5baa21c73744afe7eac45514af144f8203af220cd04ded16b/stanley_htm_stoop.gif" /> KEY VISUALS <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/40394b37ccaf9265892b9c288a984ba532e211c5734de2fcb59393cc7064b655/stanley_htm.png" data-mid="239764767" border="0" src="https://freight.cargo.site/w/1000/i/40394b37ccaf9265892b9c288a984ba532e211c5734de2fcb59393cc7064b655/stanley_htm.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/472324bdbdf8617bb85318ff37bd5d6f2eb006614db28f06649425297d401726/stanley_htm-3.png" data-mid="239764762" border="0" src="https://freight.cargo.site/w/1000/i/472324bdbdf8617bb85318ff37bd5d6f2eb006614db28f06649425297d401726/stanley_htm-3.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/686704464c8047b91b97ab5bb228c6400b9da50b78dc82e6ec6d3ee33bcb1895/stanley_htm-1.png" data-mid="239764760" border="0" src="https://freight.cargo.site/w/1000/i/686704464c8047b91b97ab5bb228c6400b9da50b78dc82e6ec6d3ee33bcb1895/stanley_htm-1.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/e1500df5700a72833e47fcf1e27d6cccdb0f30d5f8b11fddc4f4db91e99f9524/stanley_htm-4.png" data-mid="239764763" border="0" src="https://freight.cargo.site/w/1000/i/e1500df5700a72833e47fcf1e27d6cccdb0f30d5f8b11fddc4f4db91e99f9524/stanley_htm-4.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/b5a9a5cf50ff60ffbc69313042e65e754511fa639846476b4d1d0c8d0890f54a/stanley_htm-5.png" data-mid="239764764" border="0" src="https://freight.cargo.site/w/1000/i/b5a9a5cf50ff60ffbc69313042e65e754511fa639846476b4d1d0c8d0890f54a/stanley_htm-5.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/4faefdf71693a409efef06049444e2deadf3e488f00b2b801f29e8cab1268563/stanley_htm-2.png" data-mid="239764761" border="0" src="https://freight.cargo.site/w/1000/i/4faefdf71693a409efef06049444e2deadf3e488f00b2b801f29e8cab1268563/stanley_htm-2.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/fe7f20446ba1c89e1ccb0e0ca7950b50bec6653d512693be1a2746c78e2b5084/stanley_htm-7.png" data-mid="239764766" border="0" src="https://freight.cargo.site/w/1000/i/fe7f20446ba1c89e1ccb0e0ca7950b50bec6653d512693be1a2746c78e2b5084/stanley_htm-7.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/db9bc3c05086bb2a9784afc06a9f3f015ef30ab64706a9e6725d97c973f8ddaa/stanley_htm-6.png" data-mid="239764765" border="0" src="https://freight.cargo.site/w/1000/i/db9bc3c05086bb2a9784afc06a9f3f015ef30ab64706a9e6725d97c973f8ddaa/stanley_htm-6.png" /> What are you and Stanley up to at this moment?&nbsp; LANEIGE: Stay You https://janeskang.com/LANEIGE-Stay-You Tue, 10 Dec 2024 21:46:22 +0000 jane kang — art director https://janeskang.com/LANEIGE-Stay-You LANEIGE: Stay You There are too many "don'ts" when it comes to having youthful skin—no smiling too hard, no sleeping on your side, no drinking caffeine. When does it ever stop? With LANEIGE’s new anti-aging line, Bouncy &amp; Firm, you can smile, laugh, and cry as much as you want—and Stay You. Agency: Wieden + Kennedy TokyoRole: Art Director Creatives: Sohyun Ahn + Vince MakCreative Director: Steve NakamuraPhotographer: Ruo Bing Li KEY VISUAL <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/80b352a10de1303ad1046d777af3791450432cc70e842b5d089b4f504a74b56c/Laneige017.png" data-mid="223187983" border="0" src="https://freight.cargo.site/w/1000/i/80b352a10de1303ad1046d777af3791450432cc70e842b5d089b4f504a74b56c/Laneige017.png" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/a0536ac82e4a43d33867cc8bffc4d83410f4f3b180c50b215f19849dbe95fc2d/Laneige013.png" data-mid="223187981" border="0" src="https://freight.cargo.site/w/1000/i/a0536ac82e4a43d33867cc8bffc4d83410f4f3b180c50b215f19849dbe95fc2d/Laneige013.png" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/5cb52641faf0e85448d9fadaae171c7e6b1d601eac46203766c599c6c485a04d/Laneige011.png" data-mid="223187980" border="0" src="https://freight.cargo.site/w/1000/i/5cb52641faf0e85448d9fadaae171c7e6b1d601eac46203766c599c6c485a04d/Laneige011.png" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/0fd16634197d9094ad8dcfa22343083cd9eaefbd33557249f4102f085ab5dd6b/Laneige016.png" data-mid="223187982" border="0" src="https://freight.cargo.site/w/1000/i/0fd16634197d9094ad8dcfa22343083cd9eaefbd33557249f4102f085ab5dd6b/Laneige016.png" /> FILM <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/9756f7b2d717a5b1e1badb169a4a4329bbdfc6aa38b674942a37302090faf2be/laneige_1.gif" data-mid="223188359" border="0" src="https://freight.cargo.site/w/1000/i/9756f7b2d717a5b1e1badb169a4a4329bbdfc6aa38b674942a37302090faf2be/laneige_1.gif" /> <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/232371042b3fb35bcf8458525cd54bb0ca2ce80b742403ac92d406b5e6924f6e/laneige_2.gif" data-mid="223188360" border="0" src="https://freight.cargo.site/w/1000/i/232371042b3fb35bcf8458525cd54bb0ca2ce80b742403ac92d406b5e6924f6e/laneige_2.gif" /> <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/e445da2a2c23e34a06b94f52d023a8933635c635fa4c50feed1a6f7b1a869b1d/laneige_4.gif" data-mid="223188362" border="0" src="https://freight.cargo.site/w/1000/i/e445da2a2c23e34a06b94f52d023a8933635c635fa4c50feed1a6f7b1a869b1d/laneige_4.gif" /> <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/bb7461279e3288980f5cba9596f8bf7ab34db0943b1c5f7c5d6170b9982cbdf3/laneige_3.gif" data-mid="223188361" border="0" src="https://freight.cargo.site/w/1000/i/bb7461279e3288980f5cba9596f8bf7ab34db0943b1c5f7c5d6170b9982cbdf3/laneige_3.gif" /> <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/afb40e92ea9f79dd657799518fb3514012b900a1b9f54a849aaa3f068cc9aa9a/laneige_9.gif" data-mid="223188367" border="0" src="https://freight.cargo.site/w/1000/i/afb40e92ea9f79dd657799518fb3514012b900a1b9f54a849aaa3f068cc9aa9a/laneige_9.gif" /> <img width="1134" height="626" width_o="1134" height_o="626" data-src="https://freight.cargo.site/t/original/i/44d0e8f4366b90afbda3c8be9283d781ff33b067e2541364fa8c8fdbd6c7d952/laneige_5.gif" data-mid="223188363" border="0" src="https://freight.cargo.site/w/1000/i/44d0e8f4366b90afbda3c8be9283d781ff33b067e2541364fa8c8fdbd6c7d952/laneige_5.gif" /> OOH <img width="5209" height="2932" width_o="5209" height_o="2932" data-src="https://freight.cargo.site/t/original/i/26ed85640dcda860ce501665b58d3e930ba13f231f757d22c3518e97ae100ada/Laneige-OOH-02.png" data-mid="224851737" border="0" src="https://freight.cargo.site/w/1000/i/26ed85640dcda860ce501665b58d3e930ba13f231f757d22c3518e97ae100ada/Laneige-OOH-02.png" /> <img width="5209" height="2932" width_o="5209" height_o="2932" data-src="https://freight.cargo.site/t/original/i/4880b8d5b2400d75538ea0dbe36820d88381a9d56da8b74eccab74c901e04b05/Laneige-OOH-03.png" data-mid="224851738" border="0" src="https://freight.cargo.site/w/1000/i/4880b8d5b2400d75538ea0dbe36820d88381a9d56da8b74eccab74c901e04b05/Laneige-OOH-03.png" /><img width="5209" height="2932" width_o="5209" height_o="2932" data-src="https://freight.cargo.site/t/original/i/ebee3eb0c942379bced169ed450a6090aeab71b994da852483fd9ffe48a40312/Laneige-OOH-04.png" data-mid="224851739" border="0" src="https://freight.cargo.site/w/1000/i/ebee3eb0c942379bced169ed450a6090aeab71b994da852483fd9ffe48a40312/Laneige-OOH-04.png" /> Finally skincare is not complicated anymore&nbsp;😮‍💨 Stanley: Take Back https://janeskang.com/Stanley-Take-Back Mon, 20 Oct 2025 21:15:54 +0000 jane kang — art director https://janeskang.com/Stanley-Take-Back Stanley: Take BackYou take your emotional support bottle everywhere—and every ding, scratch, and sticker tells the story of your Stanley. We celebrated these beautiful imperfections to introduce Take Back, Stanley’s new recycling program.&nbsp;Client: StanleyRole: Art Director&nbsp; Writer: Aaron Keene Creative Director: Guy Cappiccie&nbsp;Director:&nbsp;Studio Castillero FILM &nbsp; <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/cb297877302cf3630cc6788b55d5891e59fe64efce0612f7e584f5c123d9d728/stanley_takeback_1.gif" data-mid="239763959" border="0" src="https://freight.cargo.site/w/1000/i/cb297877302cf3630cc6788b55d5891e59fe64efce0612f7e584f5c123d9d728/stanley_takeback_1.gif" /> <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/d1c231dd1f7aa728b86507426889d4bd3b75f4b842d812d15852c77d5383b1d0/stanley_takeback_2.gif" data-mid="239763954" border="0" src="https://freight.cargo.site/w/1000/i/d1c231dd1f7aa728b86507426889d4bd3b75f4b842d812d15852c77d5383b1d0/stanley_takeback_2.gif" /> <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/233ee50e044ef57b113bc69ce3f780e8c4bee53565af8fa71664b7d3a983a642/stanley_takeback_6.gif" data-mid="239763956" border="0" src="https://freight.cargo.site/w/1000/i/233ee50e044ef57b113bc69ce3f780e8c4bee53565af8fa71664b7d3a983a642/stanley_takeback_6.gif" /> <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/f45f954a7c9554a60dcfa6e345dddb1cc557bf688151b75e50308e8d61ffcc67/stanley_takeback_3.gif" data-mid="239763955" border="0" src="https://freight.cargo.site/w/1000/i/f45f954a7c9554a60dcfa6e345dddb1cc557bf688151b75e50308e8d61ffcc67/stanley_takeback_3.gif" /> <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/403c7d8532effd646313f7d99fd535ebf3a1089c46fd48182ef7205ae49c2a4c/stanley_takeback_4.gif" data-mid="239763960" border="0" src="https://freight.cargo.site/w/1000/i/403c7d8532effd646313f7d99fd535ebf3a1089c46fd48182ef7205ae49c2a4c/stanley_takeback_4.gif" /> <img width="1408" height="762" width_o="1408" height_o="762" data-src="https://freight.cargo.site/t/original/i/d073eaa61cd6e13b432cc768dda208e6f91b70a48082a79fc7bd3acbed84f53a/stanley_takeback_5.gif" data-mid="239763961" border="0" src="https://freight.cargo.site/w/1000/i/d073eaa61cd6e13b432cc768dda208e6f91b70a48082a79fc7bd3acbed84f53a/stanley_takeback_5.gif" /> KEY VISUAL<img width="4320" height="1350" width_o="4320" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1d2508557e1d148dd71708fd77fd7bba6b9813a590576af5b40532d2515ce34b/stanley_tb_ig-carousel.png" data-mid="239763937" border="0" src="https://freight.cargo.site/w/1000/i/1d2508557e1d148dd71708fd77fd7bba6b9813a590576af5b40532d2515ce34b/stanley_tb_ig-carousel.png" /> How’s your Stanley looking? McD's: $1/2/3 Menu https://janeskang.com/McD-s-1-2-3-Menu Sun, 24 Jul 2022 21:02:12 +0000 jane kang — art director https://janeskang.com/McD-s-1-2-3-Menu McDonald’s: $1 $2 $3 Value Menu We’ve all been there. Giving up the last fry for someone you love or passionately explaining why hashbrown is the best thing on the menu. We just brought those moments to film.&nbsp;Agency: Wieden + Kennedy NYRole: Art Director&nbsp; Writer: Ben Capshaw Group Creative Directors: Brandon Henderson&nbsp;+ Marques Gartrell Directors: Lalou &amp; Joaquin FILM "Selfless" "Passion" *I truly believe McD's hashbrowns are perfection. Fight me! "The Last McNugget" "Coca Cola Date" "Safety First" "No Leftovers" *Fun fact: I tried to cast my own dog Mr. Wilson but... didn't work out ︎&nbsp; Bibigo: New Look Same Yums https://janeskang.com/Bibigo-New-Look-Same-Yums Fri, 13 Dec 2024 05:22:26 +0000 jane kang — art director https://janeskang.com/Bibigo-New-Look-Same-Yums Bibigo: New Look, Same YumsA couple months after our global launch of Live Delicious, we got a new logo. New look, but same yums.&nbsp;Agency: Wieden + Kennedy TokyoRole: Art Director&nbsp; Writer: Max CameronDesigner: Akane Yasuda Creative Director: Dan KooAnimator:&nbsp;Caitlin McCarthy FILM &nbsp; <img width="2296" height="1276" width_o="2296" height_o="1276" data-src="https://freight.cargo.site/t/original/i/8a41a72961576e98fa6dfb4acc6478193d76e258494fdb3d57a820e880404664/Bibigo-2-.png" data-mid="223299484" border="0" src="https://freight.cargo.site/w/1000/i/8a41a72961576e98fa6dfb4acc6478193d76e258494fdb3d57a820e880404664/Bibigo-2-.png" /> <img width="2288" height="1284" width_o="2288" height_o="1284" data-src="https://freight.cargo.site/t/original/i/cffd74a7d9e42ab528662fa07e23cfa5db01367add7e49ab4134a7f2d69d9dce/Bibigo-3-.png" data-mid="223299490" border="0" src="https://freight.cargo.site/w/1000/i/cffd74a7d9e42ab528662fa07e23cfa5db01367add7e49ab4134a7f2d69d9dce/Bibigo-3-.png" /> <img width="2296" height="1276" width_o="2296" height_o="1276" data-src="https://freight.cargo.site/t/original/i/42a34a34d550c1d02aefd354c901c319084d62ddca6ef8c6a988129f0a3835f0/Bibigo-4-.png" data-mid="223299486" border="0" src="https://freight.cargo.site/w/1000/i/42a34a34d550c1d02aefd354c901c319084d62ddca6ef8c6a988129f0a3835f0/Bibigo-4-.png" /> <img width="2290" height="1266" width_o="2290" height_o="1266" data-src="https://freight.cargo.site/t/original/i/2db1a760b9c73ae7003c9c1b07e2ba9441d8abfa1643c6ae32b33b8150fd1805/Bibigo-5.png" data-mid="223299487" border="0" src="https://freight.cargo.site/w/1000/i/2db1a760b9c73ae7003c9c1b07e2ba9441d8abfa1643c6ae32b33b8150fd1805/Bibigo-5.png" /> <img width="2290" height="1272" width_o="2290" height_o="1272" data-src="https://freight.cargo.site/t/original/i/07d76cfb5ebbeb23fdbec982487ba536aac1bbc7851b658a62300e86f79cc04c/Bibigo-6-.png" data-mid="223299488" border="0" src="https://freight.cargo.site/w/1000/i/07d76cfb5ebbeb23fdbec982487ba536aac1bbc7851b658a62300e86f79cc04c/Bibigo-6-.png" /> <img width="1024" height="569" width_o="1024" height_o="569" data-src="https://freight.cargo.site/t/original/i/786cb20c36bd8b0435a9d8b8609694de82903e6df6ac159b96aaef7f7a7d1f0f/Bibigo-7-1024x569.png" data-mid="223299489" border="0" src="https://freight.cargo.site/w/1000/i/786cb20c36bd8b0435a9d8b8609694de82903e6df6ac159b96aaef7f7a7d1f0f/Bibigo-7-1024x569.png" /> How cute are we? Vita Coco: Impossible to Hate https://janeskang.com/Vita-Coco-Impossible-to-Hate Thu, 21 Jul 2022 22:07:41 +0000 jane kang — art director https://janeskang.com/Vita-Coco-Impossible-to-Hate Vita Coco: Impossible To Hate To turn haters into lovers. Okay that was a stretch, but you get the point.&nbsp; Agency: Interesting DevelopmentRole: Art Director PRINT <img width="1900" height="1200" width_o="1900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b4d9a584527d08ab32c3bed90b59fc2727e62079d4aca3ccacf488663875bcfb/9.jpg" data-mid="148655395" border="0" src="https://freight.cargo.site/w/1000/i/b4d9a584527d08ab32c3bed90b59fc2727e62079d4aca3ccacf488663875bcfb/9.jpg" /> <img width="1900" height="1200" width_o="1900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bf14321a2b20a04042ef7b399ed95f4626a0d271033737c27a7cff76f5849769/10.jpg" data-mid="148655971" border="0" src="https://freight.cargo.site/w/1000/i/bf14321a2b20a04042ef7b399ed95f4626a0d271033737c27a7cff76f5849769/10.jpg" /> OUT OF HOME<img width="1900" height="1025" width_o="1900" height_o="1025" data-src="https://freight.cargo.site/t/original/i/83f50d3998e6094b6a57fe9064002709f932b04fe8b2de34c2b9e41ff933d432/VC_ith-Skinny-3.jpg" data-mid="148656133" border="0" src="https://freight.cargo.site/w/1000/i/83f50d3998e6094b6a57fe9064002709f932b04fe8b2de34c2b9e41ff933d432/VC_ith-Skinny-3.jpg" /><img width="1900" height="1186" width_o="1900" height_o="1186" data-src="https://freight.cargo.site/t/original/i/2e95fafa6ad241cb02d7253aec260116bc217dfdd53ed2dd1a0f09a1c68f4039/eh_ooh_goodforyou_buswrapA_v01.jpg" data-mid="148656134" border="0" src="https://freight.cargo.site/w/1000/i/2e95fafa6ad241cb02d7253aec260116bc217dfdd53ed2dd1a0f09a1c68f4039/eh_ooh_goodforyou_buswrapA_v01.jpg" /><img width="1900" height="1381" width_o="1900" height_o="1381" data-src="https://freight.cargo.site/t/original/i/e0d516f2136987f10af8ee6b113e1745d802eedc5f854c872a3e4a818bb04376/VITO_COCO_08.jpg" data-mid="148656136" border="0" src="https://freight.cargo.site/w/1000/i/e0d516f2136987f10af8ee6b113e1745d802eedc5f854c872a3e4a818bb04376/VITO_COCO_08.jpg" />SOCIAL A.K.A. TROLLING<img width="4164" height="8677" width_o="4164" height_o="8677" data-src="https://freight.cargo.site/t/original/i/98ba984e62329df8214938c8cd3e9bc0243d5dbe501ec37609d343444c5d2972/updated-news-01.png" data-mid="148656138" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/98ba984e62329df8214938c8cd3e9bc0243d5dbe501ec37609d343444c5d2972/updated-news-01.png" /> Do you still hate us?